Dear valued member,

It is with disappointment that the Royal Canadian Golf Association has announced that after a great deal of deliberation, we will be terminating the RCGA Golf Card golfer loyalty program.

In 2006, the RCGA acquired the SKINS loyalty program in an attempt to help both our member clubs and golfers grow the sport we all love. We took the regional program and offered it to both golfers and golf courses across the country. However, despite our best efforts and best intentions, the program did not grow as anticipated and it is simply not sustainable.

Over the winter, we consulted with stakeholders in the Canadian golf industry and came to the conclusion that it would be best to end the program now.

Growing the game of golf in Canada is still our #1 priority and we are developing some exciting new initiatives for RCGA members.

Any Golf Card points you have remaining on your account will still be honoured by the club. A report of Eagles earned at each club will be provided to the member clubs and tracked internally at the club. There are two ways these points may be cashed out:

1) Some courses may opt to transfer these points to an internal loyalty program run independently by the course. Please inquire with your course to see if they are exploring this route.

2) Some courses may opt to issue a round at a pro-rated discount based on the number of remaining Eagles you have earned at the course to date. For example, a golfer with three (3) Eagles at a course will be entitled to a round at 60% off (3/5 Eagles = 60%). Courses will not honour unredeemed points after August 31st, 2010.